So after months of dreaming, thinking, sketching, designing, hard work, blood, sweat and tears – EKO Sense is finally here!
I’m immensely proud of my first collection. It’s inspired by all the things that are important to me – creativity, the natural environment, great fabrics and comfortable and wearable designs.
It’s been a busy time getting here. I’ve recently come back from London, where I went around to some of the national magazines and publications to show them the EKO Sense collection.
Helen Davies - the brains behind EKO Sense!
I have not one, but two, PR and marketing people helping me out. Lucy Jenner-Brown at Minky Publicity is a specialist fashion PR who used to work with brands like Kangol. She used to keep Samuel L Jackson in his Kangol hats!
Lucy and I had a great time at Cosmopolitan and the Ecologist, who loved the clothes and the brand. Fingers crossed they’ll give us some nice write ups!
I also work with Rachel Picken at mpad, who has been working on digital PR and getting the word out in the South West. She’s been chatting to the other friendly businesses and updating the blog while I’ve had my head down getting everything ready for launch.
My website and catalogue have been designed by my good friend Lee Stone – thanks so much Lee for turning my ideas into a brand. I’ve then worked with Mark Grice at Redfuse Internet who has built my website and offered me lots of advice and ideas along the way. All the gorgeous photography is by Lee Mann and we had a brilliant time (if not a bit chilly) shooting all the clothes with our models Anna and Lisa-Ann.
I’ve had so much support from businesses along the way and there’s such a wealth of talent in Cornwall.
I recently visited the team at Frugi – a fantastic organic kidswear company. Lucy Jewson set up the company Cut4Cloth when she was struggling to find clothes to fit over her baby’s cloth nappies. Lucy was so lovely and helpful – it’s great to see how their business has bloomed and grown to become Frugi and I hope EKO Sense will follow in their footsteps.
I’ve had lots of great advice from Rachel Cresswell at Business Link who gave me some helpful suggestions about managing all the stock and dispatching.
I’m now working on Spring Summer 2010 which is inspired by a two week road trip around Morocco – no rest for the wicked! I hope you enjoy the collection and please let me know what you think, particularly when you wear the clothes.
Helen
