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Archive for August, 2009

Cornish designer launches eco-friendly clothing label

Wednesday, August 5th, 2009

A talented Cornish fashion designer has launched her own range of eco-friendly clothing.

EKO Sense, designed by Helen Davies, launches its Autumn/Winter 09 collection this September.

The garments are made from sustainable fabrics and selected using the latest technology in eco-fibres – including bamboo fibre, soyabean protein fibre and organic cotton.

Helen, aged 26, has moved back to St Just, West Cornwall after a career in London as a fashion designer.

Her first collection is inspired by Cornish sculptor Barbara Hepworth, incorporating soft lines, drapes and twists into the designs.

“I’ve been working with organic and ethically-produced textiles since my final year at fashion college,” said Helen.

“Bamboo and soyabean fabrics are fantastic to work with because they are so soft and drape beautifully.

“Launching the EKO Sense Autumn/Winter 09 collection is incredibly exciting and the culmination of a lot of hard work.

“I’ve been lucky to work with some incredible young, creative and local people to bring this project to fruition. I hope people like it as much as I’ve enjoyed creating it.”

An online shop launches in September at www.ekosense.co.uk, with the collection available at a select number of retailers.

Bamboo fibre is considered a sustainable textile because the bamboo plant is quick growing and can thrive without the use of pesticides or herbicides. It is highly water absorbent and can pull water away from the skin, as well as holding antibacterial qualities, which makes it ideal for sports wear.

Soyabean protein fibre contains components that are antibacterial, healthy and nutritional to the skin, with the softness and smoothness of cashmere.

Production of the fibre emits few pollutants while the residues created from the process can be used as animal feed.
The full range will soon be available to view at www.ekosense.co.uk by downloading an electronic catalogue.

About Helen Davies – the designer behind EKO Sense

Wednesday, August 5th, 2009

EKO Sense has been created by Helen Davies, aged 26,  is a Cornwall based fashion designer, having relocated to the Duchy from London.

She went to Cape Cornwall School and then onto Penwith College to study A levels in art and design, ceramics and photography. Helen then studied an Art Foundation course at Falmouth College of Arts, where her interest in textiles began.

Helen studies a BA degree in Fashion at Surrey Institute of Art and Design, where she gained technical skills, worked on live briefs and work placements in the London fashion scene.

In the final year of her degree, Helen worked closely with eco-fibre company Natural Colour Cotton, which provided fabrics for her final collection created from organic and fair trade textiles. They then employed Helen as a designer to develop a range of clothing, taking Natural Colour Cotton from a fabric supplier to a clothing brand. Helen launched newborn babywear collection The Perfect Start and new mum collection Bamboo Yoga.

Helen then moved to maternity and kidswear company JoJo Maman Bebe as assistant maternity designer, and within three months took over the entire design for the maternity collection. Her responsibilities included weekly design board meetings, sourcing trips to factories and buying trips to Paris each season.

But with ambitions for her own line of eco-friendly designs, Helen was keen to return home to Cornwall. She relocated to St Just in Easter 2008 to create EKO Sense.

Helen says: “I gained fantastic experience in the clothing industry, and the chance to travel and work with a big brand and design team.

“I always thought that I would eventually move back to Cornwall. After months of planning, applying for loans and saving up the pennies I started to work with contacts in the industry to develop EKO Sense.”

Helen has already begun work on Spring/Summer 2010 collection for EKOSense, including a research trip to Morocco. She is passionate about working with Cornwall’s creative industry and nurturing young talent.

EKO Sense fabrics – Soyabean protein fibre

Wednesday, August 5th, 2009

Each of EKO Sense garment is made from sustainable fabrics selected from the latest technology in eco-fibres.

Soyabean protein fibre has 16 amino acids that are healthy and nutritional to the skin, and its moisture absorption, ventilation, draping and warmth cover the superior performances of natural fibres and synthetic ones.

This fibre has the softness and smoothness of cashmere, but has less of an impact on the environment. Its production emits few pollutants, and residue from the protein extraction process can be used as animal feed.

Soyabean fabric also has a natural lustre and good draping properties, which make it ideal for clothing, particularly sports wear. Its components include amino acids, isoflavones, bamboo honey and pectin, all of which are skin lovers and hold anti-bacterial qualities.

EKO Sense fabrics – Organic cotton

Wednesday, August 5th, 2009

EKO Sense

Organic cotton is grown without pesticides from plants, which are not genetically modified. As of 2007, 265,517 bales of organic cotton were produced in 24 countries and worldwide production was growing at a rate of more than 50% per year.

Though organic cotton has less environmental impact than conventional cotton, it costs more to produce. Side-effects of conventional production that are avoided in organic growing methods include:
•    High levels of agrochemicals are used in the production of non-organic, conventional cotton. Cotton production uses more chemicals per unit area than any other crop and accounts in total for 16% of the world’s pesticides.
•    The chemicals used in the processing of cotton pollute the air and surface waters.
•    Residual chemicals may irritate consumers’ skin.
•    The conventional cotton industry relies on a high level of forced child labor.

EKO Sense fabrics – Bamboo fibre

Wednesday, August 5th, 2009

Each of EKO Sense garment is made from sustainable fabrics selected from the latest technology in eco-fibres.

Bamboo fabric is very soft and can be worn directly next to the skin. Many people who experience allergic reactions to other natural fibres, such as wool or hemp, do not complain of this issue with bamboo. The fibre is naturally smooth and round without chemical treatment, meaning that there are no sharp spurs to irritate the skin.

Bamboo fabric is favoured by companies striving to use sustainable textiles, because the bamboo plant is very quick growing and does not usually require the use of pesticides and herbicides to thrive. As a result, plantations can easily be kept organic and replanted yearly to replenish stocks. The process of making unbleached bamboo fibre is very light on chemicals that could potentially harm the environment.

In textile form, bamboo retains many of the properties it has as a plant. Bamboo is highly water absorbent, able to take up three times its weight in water. In bamboo fabric, this translates to an excellent wicking ability that will pull moisture away from the skin so that it can evaporate. For this reason, clothing made of bamboo fibre is often worn next to the skin, and used in sports clothing.

Bamboo also has many antibacterial qualities, which bamboo fabric is able to retain, even through multiple washings, which helps to reduce bacteria that thrive on clothing and cause unpleasant odours. It can also kill odour-causing bacteria that live on human skin, making the garments more hygienic than standard fabrics.

Bamboo fabric has insulating properties and will keep the wearer cooler in summer and warmer in winter. The versatility of bamboo fabric makes it an excellent choice for clothing designers exploring alternative textiles, and in addition, the fabric is able to take bright dye colours well, drape smoothly, and star in a variety of roles from jersey t-shirts to woven skirts.